STUDENTS from Dunblane High School have beaten off competition from schools and colleges across West Scotland to be crowned winner of the Subway brand’s Design a Sub competition. The challenge, which was launched in Scotland last year, asked budding entrepreneurs from schools and colleges across Ayrshire, Argyll and Bute, Dunbarton, Falkirk, Glasgow, Lanarkshire, Renfrewshire and Stirling to come up with their own design and marketing campaign for a brand new 6-inch Sub or flatbread.
The team from Dunblane came up with a Sub called The Chicken Spicer, and alongside five other teams that were shortlisted, they pitched their marketing and advertising campaign to a panel of Subway experts on Tuesday, February 6 at the SEC in Glasgow. The winning team consists of Taylor Downs, Maddie Duncan, Miranda Ferguson, Lucy McGowan, Olivia Scott and Jasmine Wild who are all studying business at Dunblane High School. The winning design, which consists of Italian white bread, plain chicken strips, lettuce, peppers, jalapenos and hot chilli sauce, will be brought to life in over 100 stores across West Scotland in April and the team has also bagged themselves £1,000 of Amazon vouchers.
Taylor Downs, a student from the winning team, said: “We’ve really enjoyed the competition, from start to finish. "It was great to put the business skills we have been learning into practice with a brand that we all know and love. "It’s been a brilliant learning experience; pitching in front of the panel from the Subway brand was really nerve wracking, but such great preparation for the future. "Winning the competition is just the icing on the cake.”
Subway brand entrepreneur, Shahid Sadiq, said: “The team from Dunblane High School really impressed us with both their Sub design and campaign ideas.
"This is the first year that we have run the Design a Sub competition in Scotland and we had an outstanding response, with some brilliant creative designs and marketing proposals submitted by students from across the region, demonstrating that the entrepreneurial spirit is well and truly alive in West Scotland. “Selecting our overall winner was a tough decision, but the team from Dunblane High School clearly understood the brief, did their homework and put together an impressive presentation for the judging panel. "Congratulations to them, and indeed all our finalists; we look forward to seeing their winning design on sale in stores across West Scotland in April. “As a franchise business, the Subway brand is run by entrepreneurs who live and work locally in their communities and we are committed to fostering and developing the business skills and employability of young people. "The students who entered the Design a Sub competition demonstrate excellent creative and business skills and it was a privilege to be involved.”
Louise Burton, from Dunblane High School, added: “Our students thoroughly enjoyed getting to grips with the Design a Sub competition. "It offered them a fantastic opportunity to put the business and marketing skills they have been learning in the classroom into practice in a real-life business environment. "What’s more, they have been able to develop important life and employability skills, such as research, communication, presentation and team work, which will hopefully stand them in good stead in the future.” The Design a Sub competition has been running in England for many years, but this is the first time the challenge has been open to schools and colleges in West Scotland.